Advil: OLV / PRINT / SOCIAL / digital / Activation

The ask was to create a campaign for a woman's pain relief for that time of the month. Since the average woman will have her period for over 10 years she's going to need something that works and allows her to defy her pain and pursue her passion at full speed and with confidence. Here we meet real women who do just that. 

BIOTRUE: print / OOH

BioTrue’s featured product benefit is that they’re made of 78% water and works like your natural tears to hydrate eyes.
In order to make that concept impactful we submerged the eye and then some in water to convey the thought. In the end it made them stand out as a brand.

LYSOL: PRINT / DIGITAL / MOBILE / SOCIAL

Lysol is synonymous with “germ-free”, but when it comes to moms with young kids the world is so germy. We wanted to reassure them that they can relax and allow their kids to be themselves knowing life isn’t perfect and with Lysol they don’t have to worry. The campaign got a lot of attention and gave moms a place to share their parenting thoughts through social media.

Campaign landing page and mobile app.

ALLI: PRINT / OOH

This is a diet system that helps people lose weight and teaches them how to change their eating habits. The idea here was to get people to think about what they’re putting in their mouths by using the product’s shape as a graphic device.

SIMILAc: PRINT