BIO
Yvonne De Santi is an integrated creative leader who has played a key role in building business for a wide range of high-profile clients. She is a strong, conceptual thinker and has worked extensively across 360 platforms and has significant production experience.
As a Creative Director at Havas Worldwide, Yvonne's passion for creating and designing integrated campaigns that outperform business objectives have impacted clients such as NYSE, Volvo, Dr. Scholl's For Her, Reckitt Benckiser, Select Comfort, New Balance, Lean Cuisine and Evian. Most recently, she helped win the New York Life account by creating their new visual identity and co-writing the line "Keep Good Going", which underscored the entire integrated rebrand. She also spearheaded a new campaign that convinced Coppertone to remain with Havas.
Yvonne began her career at BBDO as an Art Director. There, she worked on award-winning campaigns for iconic brands including Pepsi, Pizza Hut, Visa, HBO and Gillette.
While at Bozell in Los Angeles, she helped run Taco Bell and created a signature campaign with Shaquille O'Neal that jumped into popular culture with over 150 media reports. She also worked at Deutsch on Ikea and Hardee's, and Ogilvy on American Express, KFC and Dove.
Yvonne feels her greatest strengths as a creative are coming up with impactful, simple, smart, solutions that get noticed to not only build brands, but put them on the map and separate them from the category.
Yvonne received her B.A. from The School of Visual Arts. In her free time, she enjoys shooting short films, music videos, equestrian photography and product development.
Experience: Apparel, Automotive, Beauty, Beverage, Consumer Packaged Goods, Corporate Communication, C-Suite Communication, Entertainment, Fashion, Financial Services, Luxury, Media, Non-Profit, Packaged Goods, Pharmaceutical, Restaurant, Retail, Technology, Theme Park, Travel/Tourism.
RESUME
(917) 596-2886
GREY, JWT, FCB, HAVAS, SAATCHI, CODE & THEORY, VML, 360i, WUNDERMAN, ARNOLD, ANDRETTI SPORTS MARKETING
FREELANCE CREATIVE DIRECTOR/AD/DESIGNER/CONTENT STRATEGIST-’14-PRESENT
AMERIPRISE, CANON, DIET COKE, DISNEY, GARNIER, HUMIRA, KELLOGG'S, LAMBORGHINI, LAND O’LAKES, LEAN CUISINE, LINCOLN FINANCIAL, MAYBELLINE, NESTLE WATER, NIVEA, PANDORA, PFIZER(ADVIL/NEXIUM), PITNEY BOWES, SEAWORLD, T.J.MAXX, VOLVO, VONAGE, UPMC
HAVAS WORLDWIDE, NEW YORK
CREATIVE DIRECTOR, ’98-’14
A & E CHANNEL, AMGEN, EVIAN, EXXON, GLAXOSMITHKLINE, HALLMARK, INTEL, JPMORGAN CHASE, LEAN CUISINE, NEW BALANCE, NEW YORK LIFE INSURANCE, NEW YORK STOCK EXCHANGE, NOVARTIS, MCI CONSUMER/B2B, OPPENHEIMERFUNDS, PAYPAL, POLAROID, RECKITT BENCKISER, SCHERING-PLOUGH, SCHWAB, SELECT COMFORT, VERIZON B2B, VOLVO, WORLDCOM, UNIVERSAL STUDIOS
BOZELL, CALIFORNIA
ASSOCIATE CREATIVE DIRECTOR, ‘96-’97
TACO BELL, TAYLORMADE GOLF CLUBS, AIR TOUCH CELLULAR, YAMAHA MOTORCYCLES
OGILVY AND MATHER, NEW YORK
ASSOCIATE CREATIVE DIRECTOR, ‘95-’96
AMERICAN EXPRESS, IBM, KFC, KODAK, UNILEVER/DOVE SOAP
DEUTSCH, NEW YORK
ASSOCIATE CREATIVE DIRECTOR, ‘94-’95
IKEA, HARDEE’S, PRUDENTIAL
BBDO, NEW YORK
ART DIRECTOR, ‘88-’94
DUPONT, FEDEX, GILLETTE, HBO, PIZZA HUT, PEPSI/MOUNTAIN DEW, VISA
AWARDS
AICP SHOW
ART DIRECTORS CLUB
CA ADVERTISING ANNUAL
INTERNATIONAL ADVERTISING FESTIVAL OF NEW YORK
THE ONE SHOW