Taco Bell: TV / NEWS COVERAGE

This spot aired on the big screen during halftime at Lakers games, after Shaq came back from an injury, miraculously he was making his free-throw shots. Fans went crazy holding up signs that Shaq had TNS. The campaign created quite a stir with 150 news reports, not only did sales go up 10 percent, Taco Neck Syndrome became a term in the Urban Dictionary.