NEW YORK STOCK EXCHANGE: TV / Web content / digital / SOCIAL / OOh / EXPERIENTIAL

The NYSE was in fierce competition with NASDAQ to persuade Fortune 500 companies to list on their exchange, especially young innovative businesses. We modernized the traditional iconic facade to change the perception and show the corporate world that these newly listed innovative companies are part of a contemporary exchange. It not only gained attention needed, it was successful in NYSE pitch meetings to help companies decide to list on the exchange.

We assembled a microsite that focused on newly listed NYSE companies.

Brand and identity design