NOVARTIS UNBRANDED ASTHMA AWARENESS: VIDEO / WEBSITE / digital / PRINT
Asthma is one of the most common lifelong chronic diseases. One in 13 Americans (more than 25 million) live with asthma, a disease affecting the lungs causing episodes of wheezing, breathlessness, chest tightness, coughing. In collaboration with Novartis, we developed an unbranded campaign to increase awareness to improve the doctor/patient conversation and the lives of all those living with asthma.
Novartis: DON’T SAY F%&# / tv / PRINT
Asthma is one of the most common lifelong chronic diseases. One in 13 Americans (more than 25 million) live with asthma, a disease affecting the lungs causing episodes of wheezing, breathlessness, chest tightness, coughing. In collaboration with Novartis, we developed an unbranded campaign to increase awareness to improve the doctor/patient conversation and the lives of al those living with asthma.
OVID: VIDEO / PRINT
I had the honor of being a part of a pitch team for OVID Pharmaceuticals which was in the final stages of FDA approval for a rare disease called “Angelman Syndrome”. A small group of us went to northern CT to visit this brave family and filmed “A Day in the Life of Cole”. Such a brave and resilient family.
BONIVA: TV
This campaign uses an icon to show how important it is to protect a woman’s bones as she ages. It’s been an incredibly successful campaign for the brand.
ESMYA: PRINT
There’s no reason why women today have to suffer with the symptoms of Uterine Fibroids. To get relief all they have to do is say so. This unbranded idea focuses on getting women to talk to their doctor.
sickle cell: PRINT
Sickle Cell disease is most common among African Americans and is most often discovered at birth during routine newborn screening tests. This campaign sets out to create awareness and protect by breaking the chain.
NEULASTA: PRINT
By using the power of visualization and an effective graphic solution this campaign shows how a drug can help the body make white blood cells after a patient receives cancer medications.
CHRONIC GOUT AWARENESS: PRINT
Two percent of all gout patients are justifiably the kings and queens of gout, they endure almost unbearable agony and frustrations. Oral medications aren’t offering the same relief. The more you know about CGA the more you can address it.
LIVIO: PRINT
Hearing aids are important to longevity if a patient is hard of hearing, yet many patients refuse to wear them. This campaign sets out to show why not get a hearing aid that can do much more.
HSDD: PRINT
Let's talk about hypoactive sexual desire disorder (HSDD). It’s a more prevalent female sexual dysfunction, yet many women suffer in silence. We made it easier to discuss.
